null 3 Ways Dealers Can Help Auto Shoppers During COVID-19
The COVID-19 pandemic has impacted numerous companies around the
world, causing them to reevaluate their business models to stay afloat
in this unstable economy while striving to keep their employees and
customers safe. With shelter-in-place and business closure orders in
effect across the country, consumer behaviors have shifted towards
online shopping, changing the way businesses market and sell their
products and services.
As a result of the social distancing and business closure orders put
in place across the country due to COVID-19, 55 percent of auto
shoppers prefer not to visit physical dealerships to purchase a
vehicle, according to recent data from Cox Automotive. However, online
shopping was already trending prior to COVID-19, as consumers were
shifting towards conducting most of the car-buying process from their
computer or mobile device (i.e. cell phone, tablet, etc.).
To stay top of mind during the COVID-19 pandemic, here
are a few strategies your dealership may want to consider to address
your customers’ concerns and needs:
1. Digital showrooms
Since car buyers are more apprehensive than ever about coming into
the dealership — if they are permitted to at all — why not bring your
dealership to them? Having a more comprehensive online display of your
showroom will allow online auto shoppers to view vehicle choices with
ease and without the health and safety concerns that customers may
feel about visiting your dealership. Having a digital showroom may
make the car-buying process more desirable and streamlined for your customers.
2. COVID-19 prevention policies
According to Cox Automotive, 84 percent of car dealers are taking
proactive steps to address customer health and safety concerns
surrounding COVID-19. Communicating your dealership’s preventative
measures on your website, emails and other digital platforms assures
your customers that the health and safety of your customers and
employees is your top priority.
3. On-demand car repair service
According to Cox Automotive, 29 percent of car buyers say they plan
to postpone car service/repair work out of concerns about exposure to
COVID-19. Offering on-demand car services that include vehicle
pick-ups and drop-offs may help your customers feel more comfortable
about having service and repair work performed.
If your dealership is looking to increase its bottom line and market
share, fill out the form on our Become a Dealer page to
learn more about the benefits of joining our program.