Ways You Can Engage Your Online Audience

Customer searching for car on dealership website

In today’s digital world, there is an opportunity to engage car buyers online and in turn, help you make more money and sell more cars. Here are a few ways you can generate new leads for your car dealership through your online engagement:


  1. Be informative.
    Sharing valuable information that is relevant to your audience (i.e. car-buying tips, auto financing news, etc.) is an effective way to build online relationships with potential customers.

  2. Be personable.
    A personable tone online is another way to build trust and engagement with consumers. Sharing customer testimonials or a video telling your dealership’s story are a couple of ways you can personalize your dealership.

  3. Be consistent.
    While sharing informative, personable content is a great way to build online engagement, being consistent with your online presence is key. You may want to develop a schedule to help you maintain consistency and stay on track with posting.

While engaging your online audience is important to increase your customer base, so is expanding your market. With a subprime financing option, you can help car buyers who have been denied by traditional finance companies obtain credit approval.

If your dealership is interested in learning more about offering subprime auto financing, sign up now to become an enrolled dealer in the Credit Acceptance program!