In today’s digital world, there is an opportunity to engage car
buyers online and in turn, help you make more money and sell more
cars. Here are a few ways you can generate new leads for your car
dealership through your online engagement:
Be informative. Sharing valuable information that is relevant to your
audience (i.e. car-buying tips, auto financing news, etc.) is an
effective way to build online relationships with potential customers.
Be personable. A personable tone online is another way to build trust and
engagement with consumers. Sharing customer testimonials or a video
telling your dealership’s story are a couple of ways you can
personalize your dealership.
Be consistent. While sharing informative, personable content is a great way
to build online engagement, being consistent with your online
presence is key. You may want to develop a schedule to help you
maintain consistency and stay on track with posting.
While engaging your online audience is important to increase
your customer base, so is expanding your market. With a subprime
financing option, you can help car buyers who have been denied by
traditional finance companies obtain credit approval.
If your dealership is interested in learning more about offering
subprime auto financing, sign up now to become an enrolled dealer in the
Credit Acceptance program!