Benefits of Having an Automotive CRM System at Your Dealership

car dealer works at computer

It takes a lot to run a successful dealership — from keeping your website up to date, to managing your inventory, to staying in contact with customers. Trying to do it all can be a handful, which is why having a customer relationship management (CRM) system is crucial for your business.

Here are some key benefits of using an automotive CRM in your dealership:

  1. Quality customer service
    Building a meaningful relationship with your customers takes a higher level of intention and strategy. Having a CRM system will provide you with the information and data you need to personally connect with your customers and provide them with a white-glove experience that’s customized to their individual needs and preferences. This allows for seamless communication from you to your customers, helping you build meaningful relationships that can lead to more business.

  2. Organized leads and information
    Since your dealership encounters multiple customers and prospects on a daily basis, it may be difficult to manage and follow up with leads, which can hinder you from gaining new business. With a CRM system, you can capture, organize, and structure new leads as they enter your database and nurture them with valuable content as they navigate through your sales funnel.

  3. Streamlined car buyer journey
    Working with a CRM system can also help your dealership convert stronger leads more smoothly, keeping them engaged at every step of the car buyer journey – from your social media, website and emails to your car showroom and lot.

  4. Improved team collaboration
    Entering all customer information such as conversations, make/model preferences, desired monthly payment, etc., into a single system supports seamless collaboration between colleagues. This way, you can share ideas and information about customers while keeping a centralized track record of past communications.

Credit Acceptance is integrated with various systems to help your dealership maximize efficiency and sales and facilitate a streamlined car buying experience for your customers. If you’re a franchise, independent, or buy here pay here dealership looking to sell more cars and make more money, Credit Acceptance can help. Last year, we paid enrolled dealers nearly $4 billion in total funding and more than $185 million in Portfolio Profit. If your dealership is interested in enrolling in the Credit Acceptance program, fill out the form on our website to learn more about becoming an enrolled dealer!

Learn more about our Portfolio Program!