null Car Selling 101: How to Maintain Repeat and Referral Business for Your Dealership
One of the keys to achieving success in the car sales business is
building trust among potential car buyers. The more trust and goodwill
you can develop with your customers, the more likely you are to
develop a solid repeat and referral business.
Here are four steps that some of the dealers who are enrolled in the
Credit Acceptance auto finance program follow to generate new and
repeat business for their car dealerships:
Provide written credit approval to credit-challenged consumers. Having the ability to approve credit-challenged consumers
for vehicle financing is an effective way to build trust and gain
customer referrals. Dealers enrolled in the Credit Acceptance auto
finance program can offer written approval to car buyers with bad
credit or no credit through our proprietary credit approval
processing system, CAPS®.
Sell affordable, reliable vehicles. Whether you sell new and/or used vehicles, building and
maintaining a reputation for selling affordable, reliable cars may
help you earn your customers’ repeat business and attract new customers.
Offering good customer service. Making every customer feel important can go a long way
towards earning their repeat and referral business. Pay attention to
the smaller amenities such as complimentary coffee, water, tea or a
sitting and play area for children. If your goal is to gain lifelong
business, you want to make sure your customers view your dealership
as more than just a place to buy a car.
If you are interested in becoming an enrolled dealer in the
Credit Acceptance auto finance program, fill out the form on our Become a Dealer page to