null Effective Processes for Running a Successful Car Dealership
As with any other business, running a dealership requires a lot of
work. You need a constant flow of prospective and repeat customers to
keep your business profitable.
Below are four processes that high-volume dealers that participate in
the Credit Acceptance program follow to keep their dealerships successful:
Set tangible goals for your dealership. Make sure they are SMART: specific, measurable, attainable,
realistic and time-based.
Strategize ways to generate leads. Brainstorm and put a marketing strategy in place to reach
your target markets.
Monitor your car sales performance. Pulling monthly stats from your CRM (customer relationship
management) tool is a good way to keep track of how your sales team
is performing and areas in which you can improve.
Prioritize your customers. Find creative ways to keep your customers engaged, whether
it’s through a loyalty program or communicating relevant information.
And a bonus: Don’t be afraid to expand your market by offering
subprime auto financing.
To learn more about becoming an enrolled dealer in the Credit
Acceptance auto finance program, visit our website.