The Lot Blog

Effective Processes for Running a Successful Car Dealership

Car Dealer Engaging With Customers

As with any other business, running a dealership requires a lot of work. You need a constant flow of prospective and repeat customers to keep your business profitable.

Below are four processes that high-volume dealers that participate in the Credit Acceptance program follow to keep their dealerships successful:

  1. Set tangible goals for your dealership.
    Make sure they are SMART: specific, measurable, attainable, realistic and time-based.

  2. Strategize ways to generate leads.
    Brainstorm and put a marketing strategy in place to reach your target markets.

  3. Monitor your car sales performance.
    Pulling monthly stats from your CRM (customer relationship management) tool is a good way to keep track of how your sales team is performing and areas in which you can improve.

  4. Prioritize your customers.
    Find creative ways to keep your customers engaged, whether it’s through a loyalty program or communicating relevant information.


And a bonus: Don’t be afraid to expand your market by offering subprime auto financing.

To learn more about becoming an enrolled dealer in the Credit Acceptance auto finance program, visit our website.