null How Dealers Can Help Customers Buy a Car Within Their Budget
Understanding how much your customers want to spend is important when
helping them purchase a car that meets their budget. If you’re a car
dealer that offers subprime auto financing to car buyers with bad
credit or no credit, listening to your customers’ needs and showing
them cars that are within their budget can help establish trust.
Here are 3 ways to help you determine a subprime
customer’s budget when purchasing a car:
Be straightforward. The best way to identify a person’s budget is to be direct.
Find out how much they have for a down payment and what their
desired monthly car payment is based on their individual budget.
Present car options that fit your customers’ budget. Once you determine your customers’ needs, the next step is
identifying which cars in your inventory best fit their budget.
Helping your customers understand what their options are and
focusing on cars that meet their needs and budgets is a good way to
build trust with car buyers.
Be patient. Rushing the car-buying process to close the deal is a sure
way to lose customer trust. Buying a car is a major decision for
most consumers, so you want them to feel comfortable and confident
about their decision.
In addition to helping credit-challenged car buyers get approved for
financing, dealers enrolled in the Credit Acceptance program can help
customers get into a reliable car with a monthly car payment that fits
their budget. With Credit Acceptance, dealers can offer qualified
customers contract terms up to 72 months, which can help your
customers purchase newer, lower-mileage vehicles at a lower monthly cost.
If you are interested in learning more about offering subprime
financing and enrolling in the Credit Acceptance auto finance program,
fill out the form on our website to learn more!