null How Independent Dealers Can Grow Their Car Business
When it comes to running a used-car business, independent car dealers
usually have two things in mind: 1) having sufficient capital and
access to quality inventory, and 2) selling more cars to grow their
business. Having a strong web presence, mobile technology, quality
customer service and a good finance program can help independent
dealers succeed in their market.
Strong Web Presence
According to Deloitte, car buyers spend an average of 10 hours doing
research online before visiting a dealership. Creating valuable
digital content (i.e. social media, blogs, videos, etc.) that
consumers can digest from any device (i.e. desktop, phone, tablet,
etc.) helps establish your dealership as a trusted resource, thus
driving researchers to your website and, ultimately, your showroom.
Keeping this in mind, you also want to make sure your website is:
According to J.D. Power, the use of mobile technology (mobile phones
and tablets) during the transaction process improves customer
satisfaction ratings significantly, while negotiations that involve
handwritten figures and verbal quotes receive negative customer
satisfaction ratings. Since consumers need to feel engaged throughout
the car-buying process, managing the entire transaction using mobile
technology reduces the need for the dealer to have to step away from
the customer to privately negotiate with a manager, thus increasing
efficiency, transparency and trust.
Quality Customer Service
Creating a seamless, quality customer experience is another way
independent dealers can become top of mind with car buyers. A few ways
independent dealers can do this are:
Building a positive customer relationship by helping them purchase
a car that meets their needs and budget
Following up with your customers in a timely manner
Using technology to streamline the car-buying process
Financing for Used Car Dealers
Working with the right auto financing program can also help position
your dealership to be a leader in your market. Credit Acceptance is an
indirect subprime auto finance company that helps independent dealers
like you obtain the funding and technology you need to successfully
run your car business.
With our proprietary Credit Approval Processing System (CAPS®),
dealers can receive an approval on every customer entered into our
system within 30 seconds, saving you considerable time on the
application process. We also offer same-day funding with eContracting,
empowering you to sell more cars and generate more money to buy inventory.
More than 12,000 car dealers across the nation are thriving in the
subprime market with the help of our program. Last year, we paid
enrolled dealers nearly $4 billion in total funding and $180 million
in Portfolio Profit.
If your independent dealership is looking to increase its bottom line
and market share in used-car sales, fill out the form on our Become a Dealer page to
learn more about the benefits of joining our program.