Online Car Sales Trends

tiny car with key fob on top of computer keyboard

The auto sales market has evolved into a hybrid of in-person car buying and online car sales. According to Deloitte’s 2021 Global Automotive Consumer Study, 71 percent of American car shoppers want to buy their car in person, while a recent Harris poll found that 64 percent of consumers aren’t comfortable buying entirely online.

However, both studies also found that there are many parts of the car buying process that consumers prefer to do online, such as completing all their research and paperwork, along with guiding their own auto financing process. They also prefer to evaluate extended warranties at their own pace as part of their research during the online car buying process.

“The main reasons consumers want more of a virtual process are convenience and speed,” said Ryan Robinson, automotive research leader at Deloitte. “A virtual experience tends to alleviate a lot of the consumer pain points that we’ve been hearing about for, frankly, decades.”

Read the full article on Forbes Wheels.

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