For many car dealers, tax season can result in a substantial increase in car sales due to eager car shoppers with a tax refund check burning a hole in their pocket.
To help you prepare your car dealership for tax season, we’ve provided some helpful practices that you can implement:
- Plan your inventory in advance
Car dealers should begin developing their approach to tax season early, rather than waiting until the last minute (December and January), when pre-owned inventory sells for a premium.
- Get the word out
Developing a marketing strategy to get the word out to potential car buyers about promotions or sales your dealership is offering during tax season is a great way to drive more traffic to your lot.
- Prepare and train your staff
To ensure your staff is equipped to handle the possible increase in dealership traffic during tax season, it’s important that all team members are well-versed in meeting car buyers’ needs.
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