null Preparing Your Car Dealership for the Holiday Season
While it’s the most wonderful time of the year for retail sellers,
the holiday season can be a slow time of year for car dealers. Many
consumers are spending money on holiday gifts and travel rather than
New and used car dealers can take advantage of the opportunity to
market to car buyers during the holiday season by planning ahead.
Plan your promotions and online outreach Sitting down with your staff and putting together a solid
game plan for promotional deals you want to offer is a great way to
prepare for the holiday season and get more car buyers in your
dealership. Customer outreach is another important factor to
consider when putting together your holiday promotions plan.
According to the 2019 Car Buyer Journey study from Cox Automotive,
car buyers devote 61 percent of their time spent shopping for a car
online. Keeping this in mind, you want to make sure your dealership
has a strong online presence.
Polish up your website Because your dealership’s website is the first impression
many of your potential car buyers will have of your dealership, you
want to make sure everything is accurate and up-to-date, from your
inventory to your holiday hours.
Improve your customer experience While drawing traffic to your dealership may be your top
priority in order to achieve more car sales, it’s also important to
ensure you provide a quality customer experience to every potential
car buyer who walks through your doors. From having a friendly
salesperson greet customers at the door to having a speedy Wi-Fi
connection for car shoppers who use their mobile devices to compare
vehicle pricing, the amenities you offer in your car dealership can
make a huge difference in the experience you provide to customers
and potential referrals.
Get involved in your community Giving back to your local community during the holiday
season (and beyond) is a great way for your business to build a
positive reputation in your community.
Offering subprime auto financing through your dealership is
another effective way to reach potential car buyers during the holiday
season. Credit Acceptance offers a competitive auto financing program
that empowers independent, franchise and BHPH car dealers to offer
credit approval to everyone, regardless of credit history.
To learn more about the benefits of enrolling in the Credit
Acceptance auto finance program, fill out the Become a Dealer form on our website.