The Lot Blog

Steps for Making Your Car Dealership Stand Out

Car Lot Of Vehicles

Like any other business, you want to ensure you are driving leads and foot traffic to your car dealership. But with so many other dealerships out there, how can you make your dealership stand out among the competition?

Here are a few points you may want to keep in mind when putting together your dealership’s marketing strategy:

  • Know Your Market
    Being knowledgeable about the types of vehicles desired by consumers in your area.

  • Build Customer Engagement
    Use strategic marketing to identify unique ways to reach and stay engaged with current and potential customers.

  • Offer Customer Benefits
    Incentives such as customer referral or loyalty programs are a good way to attract repeat customers and possibly even gain some new ones!


Expanding into the subprime auto finance market is also a good way to stand out because it allows you to help car buyers with bad credit or no credit get approved for financing. If your dealership is interested in learning more about offering subprime auto financing, sign up now to become an enrolled dealer in the Credit Acceptance program!