Securing a steady flow of qualified auto sales leads is essential for your dealership’s long-term success. The challenge, however, is not just finding leads but finding qualified leads — the potential buyers who are actively searching.

That’s where Credit Acceptance can help. Through our proprietary Credit Approval Processing System (CAPS^®), dealers in our network can access high-quality leads and tools to convert them into sales.

How Credit Acceptance provides dealerships with leads

To access Credit Acceptance’s lead delivery tools, you must first join our dealer network. Once you’re a member, CAPS will automatically notify you about leads. So how do we capture these leads?

• Our website – Potential buyers searching for auto financing can find local enrolled dealers through the Credit Acceptance website
• Digital marketing efforts – Our paid advertising, search engine marketing, and social media campaigns prompt interested buyers to pre-qualify for financing
• Customer referral programs – Existing customers can refer friends and family, creating additional leads for dealerships.

How to maximize those sales leads through CAPS

While receiving leads is important, effectively managing and converting them is what turns interest into sales. CAPS provides dealers an easy way to respond quickly and efficiently to leads.

1. Get instant lead notifications for faster follow-up

Dealers in our network receive email alerts the moment a new lead enters the system, allowing them to:

• Act quickly before the customer moves on to another dealership
• Personalize outreach efforts by understanding the customer’s financing needs upfront
• Streamline workflow by accessing full lead details directly in CAPS

2. Partner with a local Market Area Manager for lead optimization

Every enrolled dealer is assigned a Market Area Manager who provides:

• Expert guidance on lead delivery best practices
• Strategies for improving lead conversion rates
• Insights into optimizing digital marketing efforts for maximum exposure

Discover how you can turn leads into closed deals

Lead delivery is the foundation of a successful dealership, but having the right tools, financing options, and support system makes all the difference.

By partnering with Credit Acceptance, you can use CAPS to:

• Receive and manage high-quality leads
• Approve more customers, regardless of credit history

Ready to grow your dealership with more leads and better financing solutions? Join our dealer network today!