With the world literally right at your fingertips (aka the Internet),
there are plenty of creative ways for you to attract customers and
generate new business.
Here are some ideas to consider when creating your car sales lead
Take advantage of your resources. If you’re an enrolled dealer in the Credit Acceptance auto
finance program, you’ll receive email notifications from CAPS® (our
proprietary Credit Approval Processing System) informing you each
time a new lead is received.
Make sure your website is up-to-date. As a dealer, you want to ensure your website is continuously
updated to include the latest inventory to keep your customers in
the know of what vehicles are on your lot.
Stay engaged with past, present and potential customers. As a dealer, you want to develop and put in place an
effective marketing strategy that takes into account the full range
of your potential customers. It’s important for your sales team to
be in regular contact with customers in order to increase your
chances of a new car sale or repeat business.
Create customer referral programs*. Another way your dealership can get stronger leads is by
creating and promoting more customer referral programs. Consider a
special discount or a free tune-up or tire rotation for customers
who refer a friend or family member to your dealership.
Consider expanding into the subprime auto financing market. There is an entire market of potential car buyers out there
who are getting rejected for credit approval on their next car
purchase due to having bad credit or no credit established. Dealers
enrolled in the Credit Acceptance auto finance program have the
ability to offer approval to every consumer regardless of his/her
credit history. After all, the more customers you serve, the more
leads and car sales you generate!
If you would like to learn more about getting into the subprime
market and becoming an enrolled dealer, fill out this brief form on our website to get started!
* Some states have laws and regulations that address referral
programs. Consult with your legal counsel prior to implementing
these programs in your state.