Why Lead Generation Is Important for Your Car Dealership

car dealer shows family new car

The way people respond to advertisements has changed significantly over the years. Gone are the days when consumers were easily wowed and won over by flashy signs and aggressive sales pitches. Nowadays, having quality content that informs, engages and resonates with potential customers is how businesses generate new sales leads.

So how can lead generation benefit your car dealership? A few ways:

  • Target potential customers
    According to Medium, lead generation allows you to target potential customers and collect information about their wants, needs and preferences pertaining to your product or service. By sharing valuable information, your dealership’s website and social media platforms helps attract car buyers to your car dealership and help you tailor your business to their car-buying needs.

  • Generate brand awareness
    Brand awareness is a measure of how well your brand is known within its defined markets. The more you can customize the car buyer’s experience to their wants and needs based on the information you gather, the stronger you can make your car dealership’s brand, credibility and profit potential.

  • Cost-effective
    While quality leads can be generated through various channels (i.e. blog posts, email sign-ups, webinars, live events, etc.), Credit Acceptance provides enrolled dealers with consumer leads directly into CAPS®, our proprietary credit approval processing system.

At Credit Acceptance, our goal is to help car dealers enrolled in our program sell more cars and make more money. Last year, we paid enrolled dealers nearly $4 billion in total funding and $180 million in Portfolio Profit.

If your car dealership is looking to increase its bottom line and market share, fill out the form on our Become a Dealer page to learn more about the benefits of enrolling in our auto finance programs.