The Lot Blog

Why Your Car Dealership’s Website is Important

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There’s a lot that goes into managing a car dealership — from keeping track of inventory, to setting car sales goals, to helping eager car buyers find the right car that meets their needs.

As more car buyers begin their car search online, it’s important to ensure the information on your website is accurate and up-to-date.

Car buyers are spending more time online

The 2019 Car Buyer Journey Study by Cox Automotive says that U.S. car buyers are spending more time researching and shopping online during their car-buying journey.

According to the study, car buyers spend 60 percent of their time shopping online and 52 percent of car buyers use multiple devices (i.e. smartphone, tablet and/or computer) for online car shopping.

Keeping this in mind, it’s important that your dealership’s website is optimized across multiple devices (i.e. computer, smartphone and tablet) to provide a better online shopping and decision-making experience for car buyers, which can ultimately drive more business to your car dealership.


Car buyers are spending more time online

According to Cyber Lead Inc., a survey from Auto Dealer Today found that nearly half of all car buyers visited the dealership’s website before purchasing a vehicle.

Knowing this information, it’s important to ensure the content on your dealership’s website is informative, engaging and accurate.

Ensuring that your website is user-friendly across all devices, up-to-date and accurate in terms of inventory, services and amenities offered in your dealership is essential to the success of your car business.


At Credit Acceptance, we offer a range of resources and tools to help enrolled dealers succeed in their car business. To learn more about the benefits of enrolling in the Credit Acceptance auto finance program, fill out the Become a Dealer form on our website.