The Lot Blog

How to Achieve Success in the Subprime Auto Finance Market

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If you are turning away potential customers due to bad credit or no credit, offering subprime auto financing may help your dealership sell more cars. Subprime auto financing gives dealers the opportunity to offer credit approval to car buyers who may have difficulty getting approved for financing by traditional lenders and finance companies.

The key to achieving success in the subprime finance market is enrolling in an auto finance program that can help you with:

  • Training of dealership staff on the auto finance program
  • Lead generation
  • Fast and reliable contract funding


Enrolling in the Credit Acceptance auto finance program may be the right step for your dealership to achieve success in the subprime finance market. To learn more about becoming an enrolled dealer, fill out this form on our website.